TV is one of the main sources of entertainment consumed every day by people around the world. It provides a multitude of choice for audiences with Sky and Freeview allowing for hundreds of different channels. It is probably one of the most influential and steadfast mediums and has a large impact on audiences. It can cover anything and cater for all different tastes, so it attracts a very wide audience.
How is TV evolving to keep its audience?
TV is becoming more interactive, incorporating Twitter and Facebook, allowing viewers to interact with programmes using social
media. As media evolves more and more people are using social media, be it to tweet about something they’ve seen or to tweet or send facebook messages directly to TV shows and their creators. People like to feel involved, and a part of the media so TV is evolving to cater for this growing need for interaction.
Why do magazine shows remain popular?
They are full of different inserts and one episode of, for example, The One Show, can cover several different topics in one show. They have celebrity guests, news stories and they invite audiences to contribute using social networking. They are a familiar format and they make easy watching, and because each episode can cover a variety of different topics they appeal to a wide audience. They deal with current affairs so never get ‘out of date’ and people like to see glimpses of celebrity life, for example through interviews with celebrities, because it makes audiences feel like they’re getting exclusive information and thus they feel a part of the media world.